By Dominic Strinati
An creation to Theories of pop culture is well known as an immensely worthwhile textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious review of the ways that those theories have attempted to appreciate and evaluation pop culture in sleek societies. one of the theories and concepts the ebook introduces are: mann tradition, the Frankfurt college and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the publication.
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Extra resources for An Introduction to Theories of Popular Culture, 2nd Edition
Yet the criteria of originality, roots, community and authenticity can be deployed as marketing strategies to appeal to particular segments of the music audience while presumably most MASS CULTURE 39 musicians have to make a living. Also, how do authenticity or inauthenticity affect the pleasures music can afford its audience? Is it not possible for popular music with a wide appeal to be ‘good’, ‘quality’ music? Is it really the case that only authentic music is ‘good’ music? Questioning the idea of authenticity shows just how difficult it is to define, and how it may derive from a particular set of cultural tastes and values, rather than from a considered analysis of popular music.
76). The contrast between elitist and populist evaluations of Americanisation is made evident for Hebdige by the example of the spy novel, which he also uses to show how ‘foreign’ cultural influences, other than those deriving from America, were crucial to subcultures and to popular culture more generally. Indeed, if he had continued to trace out these differences in the spy novel, he would have noted that the motives which led the mole in John Le Carré’s novel Tinker, Tailor, Soldier, Spy, to betray his country, arose from a deeply felt anti-Americanism.
These themes inform Hoggart’s arguments, but he was just as interested in what was being lost in the process. For example, he associated Americanisation and the milk bar with the loss of the communal sociability of the working-class pub for they represented ‘a sort of spiritual dry rot amid the odour of boiled milk’. He came to this conclusion because ‘many of the customers—their clothes, their hair-styles, their facial expressions all indicate —are living to a large extent in a mythworld compounded of a few simple elements which they take to be those of American life’ (Hoggart: 1958:204).
An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati